Qria: a tool to collect and summarize customer feedback using automated AI analysis

Qria is a customer feedback and evaluation analytics platform for SMEs with real offline interaction scenarios (e.g. coffee shops, retail stores, hotels, field services, etc.). Unlike traditional form and questionnaire tools, Qria's core advantage is the introduction of powerful AI data analysis capabilities. The platform not only allows merchants to build and publish feedback questionnaires with star ratings, multiple choice questions and open text in minutes without code, but also generates exclusive QR codes for various printing scenarios with a single click.

When a customer submits feedback, Qria's AI automatically reads each raw response, eliminates useless noise, and distills massive, fragmented text comments into an easy-to-understand natural language summary. It accurately captures sentiment trends, high-frequency topics, and customers“ real pain points. In addition, Qria supports access to third-party public review platforms such as Google and Yelp, integrating and analyzing online reviews with direct feedback collected offline. Instead of tedious pivot tables or manual screening, merchants can simply ask the AI questions (e.g., ”What have customers said about parking recently?") as if they were having a chat. to get accurate business insights and take optimized action.

Function List

• Automated AI data insights: AI automatically reads all long text evaluations and feedback to distill sentiment trends, high-frequency vocabulary, and core main ideas, eliminating the need for manual review and organization of forms.
• natural language feedback query: Providing an interactive interface to “chat” with the feedback data, users can ask the AI questions directly in everyday language and get detailed answers about a specific place, time period, or topic.
• Extreme Form Builder: No need to write code or hire a designer, publish interactive and friendly feedback questionnaires in minutes by dragging and dropping and combining modules such as star ratings, open-ended text, multiple choice questions and more.
• Full Scene QR Code Generation: Each questionnaire automatically generates a pristine public link and a high-definition QR code that can be used directly for printing, making it easy to affix to cash registers, small bills or hotel room cards.
• Multi-platform online comment integrationThe AI is also able to bind to Google, Yelp, and other major public rating platforms, bringing together online reviews and directly collected feedback in the same panel for AI to analyze globally.
• Unperceived pain point warning: Through real-time collection and aggregate analysis, the system points out the common problems of experience decline in the background in a timely manner, helping merchants to take remedial measures before customers are lost.

Using Help

Qria was originally designed to make it easy for small and micro business owners without any background in data analytics to get a handle on what their customers are really thinking. With a simplified interface and a powerful AI backend, you can dramatically reduce the time it takes to organize your data. Below are detailed tutorials and hands-on guides for each of Qria's functional modules.

I. Account Registration and Initial Setup

1. Access & Registration: Open the URL in your browser https://qria.ioClick the Register button or Free Trial button on the homepage, fill in the e-mail address, password and your basic business information (such as industry type, business name) to complete the registration.
2. Creating a Project SpaceIf you have multiple stores or service programs, you can create different “Location” or “Campaign” tags in the backend so that subsequent AI can accurately differentiate and cross-reference feedback from different locations. differentiate and cross-compare feedback from different locations.

II. Zero-code construction of customer feedback questionnaires

Questionnaires are the gateway to gathering the voice of the customer, and Qria is committed to keeping them short and efficient.

1. New Form: Go to the workbench and click on “Create Form”.
2. Configuration issues module: In the edit area, you are free to add the desired type of question:
   • Star Rating: For quick scoring of overall satisfaction or service quality.
   • Multiple Choice (MC): Applies to understanding the channels through which the customer learned about the store, or what specific type of product was consumed.
   • Open Text: This is the module that Qria handles best. Suggested settings are something like “How was your experience today?” or “What can we do to improve?” Open-ended questions like "How was your experience today?" or "What do we need to improve?" allow customers to speak up.
3. Customized Brand VisualsUpload your company logo and adjust the theme color of the form to match your brand image to ensure that your customers have a good sense of trust when scanning and filling out the code.
4. One Click Publishing: After checking the logic and layout of the question, click on “Publish” and the system will immediately generate a clean link to the form.

III. QR Code for Access and Deployment Feedback (Featured Usage Guidelines)

The key to gathering offline feedback is to place the portal where customers can reach it most easily.

1. Generate QR code: On the page of the published form, find the option “QR Code”. The system prepares the QR code for you in high definition format that can be sent directly to the printer (print-ready).
2. Download & LayoutYou can download it in PNG or SVG format and embed it in your promotional materials.
3. Recommendations for optimal deployment strategies：
   • Catering Café: Print the QR code on the Table Tent, at the bottom of the checkout ticket, or directly on the pick-up counter.
   • Hotels & B&Bs: Print it on the back of your room card holder or place it on the Welcome Guide at the head of your guest room bed.
   • Independent craftsmen/household maintenance: QR code attached to the electronic or paper invoice upon completion of services.
   • Meetings and events: Displayed on a large screen at the exit of the event or printed on the packaging of the accompanying gift.

IV. Binding third-party public comment platforms

In order for the AI to get the most comprehensive picture of customer sentiment, integrating public reviews online is highly recommended.

1. Find the “Integrations” or “Online Reviews” option in the system sidebar.
2. Click to connect with Google Business Profile and Yelp.
3. Follow the on-screen prompts to verify account authorization. Once the bundle is complete, Qria automatically captures historical reviews on these platforms, as well as future additions, and seamlessly merges them into your direct feedback database for AI to read and analyze in a unified way.

V. Core features: using AI analysis and natural language queries (advanced operations)

This is what sets Qria apart from all traditional questionnaire tools, eliminating the need to export Excel to read customer messages line by line.

1. View AI Sentiment Summaries: Go to the Insights panel and the AI will automatically provide you with an easy-to-understand text summary. For example: “Overall reviews this week were positive, with customers generally praising the staff's attitude and the quality of the coffee; however, long waiting times during the morning rush hour was a recurring theme that needs to be looked at ahead of the weekend.”
2. Use of the Chat with Data function (Chat with Data)：
   • In the input box of the Insight panel, you can use the same input box as you would with the ChatGPT As always, ask questions directly in everyday language.
   • Example of operation: Enter “What do customers say about our nearest parking space?”
   • AI Interactive Feedback: The AI quickly retrieves all questionnaires and public comments and responds, “Parking issues were mentioned in the 18% feedback and were mostly negative. Customers report limited parking near the main entrance, especially on weekday evenings. Mentions about this issue have risen by 8% in the last four weeks, which is related to the nearby road closures for construction.”
3. Down-drill specific dataIf you have a question about one of the “pain points” summarized by the AI, just click on the topic and the system will automatically list all the original customer messages that mention the pain point for you to trace back.

VI. Establishment of a daily feedback management workflow

To ensure customer retention, it is recommended that Qria be integrated into your basic weekly business management processes:

• Weekly meeting access: Store managers or business leaders take 5 minutes each week to check out Qria's weekly AI summary for the week's core improvement points.
• closed-loop operation: As soon as AI warns that a service (e.g., hygiene, speed of delivery) is falling off a cliff or is the subject of frequent complaints, operational interventions should be made.
• hindsight: For customers who leave their contact information and report negative experiences, we proactively call or send emails to apologize and offer compensation based on the original records in the back office to restore customer loyalty.

application scenario

1. Offline Dining & Retail Store Experience Tracker
   Place the QR code of the feedback form on the table, checkout counter or cashier ticket. Customers can quickly scan the code to rate the taste of food and service attitude while waiting or leaving. AI will automatically summarize which dishes are most popular or which time of the day service tends to cause queuing complaints, helping the owner to quickly adjust the staff scheduling or menu.
2. Hotel and B&B Lodging Experience Management
   Print the feedback portal on the room card or in the guest room welcome booklet. By directing guests to fill out short questionnaires during check-in or at check-out, managers can use AI summaries to immediately identify common issues such as “air conditioner too noisy” or “towels not clean enough” so they can be resolved in-house before bad reviews appear on public platforms.
3. Donor Advocacy for Charitable and Nonprofit Organizations
   Charities include a feedback link via email or physical card after hosting a fundraising event or sending out donation receipts.AI analyzes the content of the donor's feedback to help the organization understand if the event session was moving or if the communication materials seemed overwhelming, so that it can optimize the donation experience and dramatically increase the retention rate of subsequent monetary donations.
4. On-site service and craftsman quality return
   For door-to-door service personnel such as plumbing and electrical maintenance, cleaning and decoration, feedback QR codes are provided when the service is completed and the bill is delivered. The system integrates the evaluations collected from customers on the quality of construction and communication attitude, helping business supervisors or self-employed people to identify shortcomings in their work and accumulate good reputation.

QA

1. What is the core difference between Qria and Typeform or Google Forms?
   Google Forms is a basic data collection tool that requires you to manually download a form for all analysis, Typeform is good at extremely complex logic jumps and beautiful visual design, but also does not provide in-depth analysis of open text, Qria is designed to solve the problem of “difficult to analyze feedback” for small and medium-sized enterprises (SMEs). Qria is designed to help SMBs solve the "hard to analyze feedback" problem, and its core differentiator is its AI analytics engine: not only does it collect data, but it also automatically reads and understands all text responses and distills them into action guidelines, eliminating the need to manually read hundreds of messages.
2. Do I need specialized data analysis or Excel skills to use Qria?
   Qria is designed to deliver “Insights in plain language”, AI translates complex data directly into a clear text summary that identifies strengths, high-frequency pain points, and suggested areas of concern, so you can get a comprehensive picture of the business situation with basic reading skills. All you need is basic reading skills to fully understand the current state of your business.
3. What if the customer doesn't leave a comment in the questionnaire, but instead just gives a bad review on Google or Yelp?
   Qria supports access to major online review platforms such as Google Business Profile and Yelp. The system automatically captures these public reviews and merges them with the direct feedback you collect via QR codes.The AI combines all online and offline data to provide you with the most complete panorama of customer sentiment.
4. Qria Is it suitable for market research for large multinational companies?
   Not necessarily.Qria is designed specifically for small and medium-sized businesses (SMBs), brick-and-mortar stores, hospitality and charities, with features very much focused on offline scenarios and local services. If you need extremely complex conditional logic branching, a mega network of data collection endpoints, or deep enterprise-level CRM deep customization integrations, other enterprise-level survey tools on the market may be a better fit.