Microsoft enters the picture with the official release of Bing Video Creator, a free AI video generation tool

Microsoft announced on June 2, 2025, the official launch of the free Vincent Video tool Bing Video Creator. This new feature is integrated into the Bing The core technology in the mobile app is powered by OpenAI's much-anticipated Sora Model Driven. Users can now generate short videos directly from simple text descriptions.

Two years ago, Microsoft passed Bing Image Creator Bringing AI image generation to the masses. Today, by integrating Sora capabilities, Microsoft is attempting to replicate the same strategy in the AI video space, further lowering the technical barriers to content creation.

Lightweight Applications Powered by Sora Technology

Sora The flagship video generation model of OpenAI is known for its ability to generate high-fidelity, highly coherent videos up to one minute long. However, the Bing Video Creator For the initial application, Microsoft chose a more lightweight route: the length of the generated video is limited to 5 seconds, and currently only supports the 9:16 vertical screen format, with plans to support the 16:9 format in the future.

This strategic choice was clearly well thought out. On the one hand, it draws on Sora s strong reputation for attracting users and, on the other hand, by limiting the duration and format, it significantly reduces the consumption of computing resources and the risk of misuse, allowing it to be rolled out in a free model to users around the world (excluding China and Russia).

How to use Bing Video Creator

Users can find out more about this in the Bing Find "Video Creator" in the menu of the mobile app, or type "Create a video of..." in the search bar to wake up this function. Desktop and Copilot Search The integration is also coming online soon.

The process of using it is very straightforward:

1. Describe in detail the video scene you want to create in the Cue Word entry box.
2. Click the "Create" button to start generating. The system supports up to three videos to be generated in the queue at the same time.
3. The user will be notified when the generation is complete.

For example, enter a fun prompt, "A baby otter is the cook in a busy Italian pizza parlor, wearing a chef's hat and apron. It kneads dough with its paws, surrounded by other pizza toppings."

Generated videos can be downloaded, shared, or directly referenced via links. All created content will be retained for a maximum of 90 days.

Free model and point system

Bing Video Creator Free for all users. Initially, each user has 10 "Fast" generation sessions, after which they can choose to continue creating at "Standard" speed for free. If you want to continue to use the fast generation, you can Microsoft Rewards Points are redeemed for 100 points for one quick generation. This model ensures a basic experience for free users, but also creates a connection between heavy users and Microsoft's points ecosystem.

Creation Techniques and Usage Scenarios

For better generation results, it is officially recommended that users follow the following tips in their cue words:

• The description should be specific: The more details, the better the results. For example, replace "A man walking" with "A young woman in a red coat walking through a snowy forest at sunrise."
• Use action and scene words: Verbs such as "dance" and "explore", and scene words such as "cinematic", "sunny" or "dreamy" can effectively guide the AI to understand the dynamics and atmosphere. "dreamy" can effectively guide AI to understand dynamics and atmosphere.
• Try the style trim: Adding modifiers such as "movie trailer style" or "cartoon animation style" to the cue can significantly change the aesthetic character of the video.

These features make it suitable for a variety of scenarios, such as creating a commemorative video for a special occasion, creative expression on social media, or quick visualization of abstract ideas to aid in brainstorming.

Guidelines on Industry Impact and Responsibility

Microsoft's entry has undoubtedly intensified the competition in the field of AI video generation. Currently there are already on the market Runway,Pika and the recent high-profile Luma AI (used form a nominal expression) Dream Machine Tools such as these have their own focus, either on professional editing processes or seeking breakthroughs in the quality and style of their generation.Bing Video Creator With the two advantages of "Sora technology" and "completely free", the positioning is very clear: to become the first choice for ordinary users to enter the field of AI video creation to start.

As with all AI-generated content, the potential risk of abuse cannot be ignored. Microsoft says the tool was developed based on its principles of responsible AI and utilizes the Sora Security measures are already in place, while additional protection mechanisms are added to limit the generation of harmful or unsafe videos. The system proactively blocks alert words that may generate harmful content. Additionally, each generated video is analyzed in accordance with the C2PA Standard embedded content credentials to help users identify their AI-generating sources.