AI intelligent body customer acquisition practical tutorial: free to build your automated attraction system

With the popularization of AI technology, AI Agent is becoming a key tool for enterprises and individuals to land applications and create value. Different from the traditional prompt-word dialog mode, intelligent bodies can understand user needs at a deeper level and provide specific solutions through autonomous planning and execution, significantly lowering the threshold of AI use.

For many businesses and individuals, the biggest attraction of Intelligentsia is its low-code or even zero-code development model. Users can build an AI assistant focused on a specific task, whether it's content creation, data analytics, or design assistance, with just natural language commands.

In this article, we will discuss in detail how to utilize intelligences to achieve automated attraction of customers, mainly covering the following three aspects:

• Comparison of the characteristics of the three major domestic intelligent body platforms.
• The core advantage of smart bodies in terms of accurate lead generation for customer acquisition.
• Five steps to developing an accurate customer acquisition intelligence from zero to one.

I. Comparison of the characteristics of the three major domestic intelligent body platforms

Currently, the mainstream domestic smart body development platforms mainly include Baidu's Wenshin Intelligence, Byte Jump's buckle (Coze) and Tencent's MetaWare. They each have their own focus and can meet the development needs of different scenarios.

• Baidu Wenshin Intelligent Body Platform
  • Web site:https://agents.baidu.com/
  • Technological and ecological advantages: Deeply integrated in Baidu ecosystem, especially Baidu Search. Based on the support of the big model of Wenxin, it has powerful Chinese understanding and generation capabilities. The best feature is that the created intelligences have the chance to be included and recommended by Baidu Search, thus gaining considerable natural traffic.
  • Differentiating featuresBaidu Wenshin Intelligent Body: Its core strength lies in "traffic acquisition". For companies that want to use search engines for brand exposure and lead generation, Baidu Wenshin Intelligence provides a direct path to potential customers. The built-in lead conversion component of the platform also makes the process from traffic to customers smoother.
• Byte Coze Platform
  • Web site:https://www.coze.cn/
  • Technological and ecological advantages: Backed by ByteDance's ecosystem, it can publish the created intelligences to multiple platforms such as Doubao, Feishu, and Public Number with one click. Its product form is similar to the mainstream foreign Agent platform, providing rich plug-ins and workflow orchestration functions with high scalability.
  • Differentiating featuresThe core advantage lies in "multi-channel distribution" and "functional scalability". Developers can use the platform to provide more than 60 kinds of plug-ins to integrate external tools (such as news reading, image generation), and through the workflow definition of complex task execution logic, suitable for cross-platform, multi-functional collaboration application scenarios.
• Tencent Yuanqi Platform
  • Web site:https://yuanqi.tencent.com/
  • Technological and ecological advantages: Relying on Tencent's social and enterprise service ecosystem, it is especially suitable for linking with the WeChat ecosystem (e.g., public numbers and small programs). Based on the support of Tencent's hybrid big model, it emphasizes professional competence and knowledge accuracy in specific scenarios.
  • Differentiating featuresThe advantages are "eco-linkage" and "knowledge integration". Through the powerful knowledge base function, enterprises can easily import their own data to build intelligent bodies that accurately answer domain-specific questions and seamlessly embed them into existing customer service or internal knowledge management processes.

Figure 1. Three major domestic intelligent body development platforms

Second, the advantages of the intelligent body in the accurate attraction of customer acquisition

Traditional marketing models generally face problems such as reliance on labor, limited service hours and high costs. Intelligent bodies provide an effective technical solution to these challenges.

1. Significantly reduce customer acquisition costs

The cost of traditional marketing is mainly composed of advertising (CPC/CPM) and labor costs, and the conversion path is long and there is a lot of invalid traffic.

Intelligent bodies change the cost structure by:

• Replacement of high-cost manpower: Intelligent bodies can automate basic tasks such as primary inquiries, lead collection, FAQ answering, etc., reducing reliance on human customer service.
• Improve conversion efficiency: Reduce the cost of acquiring individual leads by shortening the user's decision-making cycle through immediate response and personalized guidance.
• Filtering invalid leads: Conversations based on an industry knowledge base can effectively identify user intent and filter non-targeted customers, avoiding wasted advertising and human resources.
• Low-cost full-time coverage: 24/7 online service with minimal marginal costs.

This shift has shifted the cost of customer acquisition from a "high labor + advertising" model to a "fixed technology deployment + lower marginal cost of service" model. For example, after using Baidu's Merchant Intelligence, a restaurant brand's customer search efficiency increased by 10 times, sales labor costs decreased by 75%, and overall customer acquisition costs decreased by 65%.

2. Improving the quality of precision traffic

The traffic brought by traditional advertising is often "general but not precise", and manual screening is inefficient and subjective.

Intelligent bodies can effectively improve the accuracy of traffic:

• Proactive Intent Tapping: Through natural language conversations, intelligences are able to proactively explore users' real needs and pain points.
• Real-time screening and grading: In a conversation, intelligences can judge and grade leads in real time based on preset rules (e.g., budget range, need match).
• Personalized Content Guidance: Based on the information obtained in the dialog, the intelligent body can push relevant product information, case studies or incentives to attract high-quality potential customers.

This approach automates and smartens the traffic screening process, allowing the sales team to focus on high-intent accounts.

Figure 2. Comparison of advertising effectiveness of a retail brand

3. Achieving round-the-clock coverage

Manual service is limited by working hours, and business opportunities during non-working hours are highly susceptible to loss. Intelligent body, on the other hand, can realize 7 x 24 uninterrupted service to ensure that customer inquiries at any time can be responded to instantly, avoiding the loss of customers due to waiting.

4. Continuous accumulation of knowledge data

In the traditional model, valuable customer insights and frontline experience are dispersed in employees' memories and easily lost through turnover.

Intelligent bodies transform the customer acquisition process into the accumulation of data assets:

• Structured precipitation: All conversation records are kept intact, creating a huge data asset.
• Distilling industry insights: Guide product optimization and marketing strategies by analyzing high-frequency problems, customer needs, and competitive information.
• Building Enterprise Knowledge AssetsThe company's core digital assets include: transforming fragmented experiences into reusable and iterative core digital assets, forming a virtuous cycle of "data-insight-optimization".

Three, five steps to develop an accurate customer acquisition intelligence

The following will take Baidu Wenshin Intelligent Body as an example to demonstrate how to create an intelligent body with zero code that can automatically attract traffic and acquire customers. The choice of this platform is mainly based on its linkage with Baidu search, which can effectively realize traffic acquisition and customer conversion.

Take "network marketing promotion" as an example, this high heat, high commercial value of the keywords, its search in Baidu is highly competitive.

Figure 3: Keyword search popularity of "Internet marketing promotion".

Figure 4. "Internet marketing promotion" keywords in Baidu search

Step 1: Register and create a smartbody

Use your Baidu account to log in to the Wenxin Intelligent Body Platform.

Figure 5. Baidu Intelligent Body Account Registration Interface

Click Create and follow the system prompts to fill out the profile. The filling of smart body name and profile is crucial and directly related to the subsequent traffic acquisition.

• Naming TipsThe name should contain the core hot keywords of the business. For example, marketing intelligence can be named as "network marketing planning expert", "marketing program assistant", etc., in order to leverage the search traffic of the keywords themselves.

Figure 6. Baidu Intelligent Body Creation Interface

Step 2: Configure the persona and reply logic

The "Persona and Response Logic" is the core module that affects the performance and search ranking of intelligences. By setting precise prompts, we can constrain the behavior of intelligences to be more professional and reliable.

Figure 7. Baidu Intelligent Body Persona and Response Logic Configuration Interface

• standardized role: Define the identity and capabilities of the intelligence. The goal is to establish an expert image at the beginning of the dialog and to avoid ineffective questions such as "Who are you?" from the user. Ineffective questions like "Who are you?".

Figure 8. Character specification design elements

• Thinking about norms: Set up a process and steps for the intelligentsia to analyze the question. This standardizes the consultation process, replaces random answers with process thinking, and ensures logical and comprehensive responses.

Figure 9. Reflecting on normative design points

• Response Specification: Define the format and style of the output content. The aim is to establish a communication system that is cognitively aligned with the user and reduces comprehension bias.

Figure 10. Response Specification Design Elements

• opening speech (at a conference): Optimize the opening sentence, clearly inform users of their areas of expertise and provide examples of questions to ask, which can effectively increase the conversion rate. At the same time, you can moderately implant brand information.

Figure 11. Opening text format reference

Step 3: Perform Intelligent Body Tuning

After submitting an intelligent body, it needs to be tuned according to the system feedback in order to get the distribution rights of Baidu Search. The essence of tuning is to optimize the closed loop of perception, thinking, decision-making and execution of the intelligent body, so that it can more accurately solve user problems.

For the average developer, tuning is done primarily through natural language instructions. Cue words are continually tested and corrected until their performance meets the platform's quality standards.

Figure 12. Baidu Intelligence Body Quality Analysis

High-quality intelligences will enter the Baidu search ranking sequence. When a user searches for a relevant keyword, the smartbody has a chance to be triggered and displayed.

Figure 13. Ranking results of "network marketing promotion" intelligences in Baidu Search

A well-optimized smart body can also cover a large number of long-tail keyword searches for a constant stream of accurate traffic.

Figure 14. Ranking of selected long-tail keywords covered by the Smartbody

Step 4: Setting up the Lead Conversion Component

After acquiring traffic, the next step is to achieve customer acquisition and conversion. Baidu Wenshin Intelligent Body provides a built-in lead conversion module.

Figure 15. Smartbody Cue Transformation Component Settings

The configuration is divided into two steps:

1. Basic Configuration: Select "Contact" for the form option to allow users to leave a phone number directly.
2. Recall ConfigurationEdit the lead generation script to introduce the value of the business and give clear instructions for action (e.g., "leave your contact information for a one-on-one consultation").

Figure 16. Clue Transformation Component Base Configuration

Figure 17. Clue Transformation Component Recall Configuration

Step 5: Acquire and follow up on customer leads

Once the setup is complete, the smart body becomes a 24-hour online all-around customer service. When a user enters a conversation through search, the smart body will provide professional answers.

Figure 18. Intelligent Body-Client dialog process

At the end of the conversation, the system automatically pops up a message box that directs the user to leave contact information.

Figure 19. A pop-up window that leads to a customer's message

By building a matrix of intelligences covering different long-tail keywords, a business can get thousands of accurate conversations and dozens of high-quality customer leads every day.

Figure 20. Overview of Baidu Intelligence backend data

Figure 21. Overview of Baidu Intelligent Body backend message threads

In the backend, you can view detailed conversation history and customer contact information, which can be downloaded and handed over to the sales team for follow-up.

Figure 22. Viewing the contact information left by a customer

Laying out a matrix of intelligences to build free, automated traffic channels has become a strategy worth investing in for businesses and individuals, regardless of the industry they're in. Capturing the early traffic dividends of the platform means being able to occupy gaps in market demand at a lower cost.