Creating collaborative workflows for brand harmonization
Marketing teams often face inconsistencies in the style of videos produced by their members, and Kapwing's collaborative workspace offers a complete solution:
- Template Library Building: After creating a team space in your account settings, upload brand logo/standard color values/font files to save these elements as reusable video templates
- Real-time control: The brand repository is automatically called up when a member is editing, and color codes (e.g., Pantone) and fonts are verified in real time via the "Brand Kit" on the right side of the canvas to see if they meet the specifications.
- version control:: All changes are recorded in a historical version, and managers can mark the suggested changes directly on the timeline through the comment function (e.g., "main brand blue color should be used at 00:12").
Case in point: An e-commerce team used this feature to increase the efficiency of short video production by 40%, and at the same time, the misuse rate of branding elements was reduced to less than 5%. It is recommended to use "Repurpose Studio" to batch generate series of videos to maintain uniformity.
This answer comes from the articleKapwing: Easy-to-Use Online Video Editing ToolThe
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