Background analysis
Cross-border e-commerce is faced with the problem of aesthetic preferences caused by cultural differences, for example, European and American consumers prefer natural light effects + minimalist scenes, while the Southeast Asian market prefers highly saturated colors. Traditional solutions require separate shooting for different markets, which increases the cost exponentially.
Optimization solutions
- Geographical visualization programme::
- European and American markets: use Photon AI's "Cafe/Art Museum" scene templates with cool-tone filters.
- Japanese and Korean markets: Select the "Cherry Blossom Street/Convenience Store" scene and enable the "Soft Light Optimization" function.
- Middle East Market: Apply the "Gold Market" background template to enhance the reflective effect of the metallic decoration of the apparel
- Dynamic presentation skills::
- Generate 15-second AI videos for high-unit-price products (>$50) showing 360-degree wearing effects
- Use of "slow rotation + zoom in" to emphasize the details of the workmanship.
- Add AI-generated virtual model runway clips (VIP package upgrade required)
- A/B Testing Methodology: Suggested for the main image:
- Generate 3 background versions of the same garment
- Test CTR by placing $20 ad budget per version
- Best version for retention after 72 hours
Implementation of recommendations
Focus on optimizing the first picture of the product: 1) to ensure that the proportion of the main body more than 60%; 2) background complexity control in the "can identify the scene but not overly photogenic"; 3) Europe and the United States station to avoid the use of Asian model templates
This answer comes from the articlePhoton AI: A smart tool for e-commerce companies to quickly generate apparel merchandise mapsThe
