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How to boost open and response rates for private Instagram messages?

2025-08-23 663
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A four-step strategy for optimizing interactions

Data shows that the average open rate for common marketing messages is less than 15%, and the following enhancement programs can be implemented through Howdy:

  • pinpointing stage: Use three-level filtering criteria (active time ≤ 7 days, interaction frequency ≥ 3 times/week, follow competitor accounts) in the "Find Leads" module to target high-quality targets.
  • Personalized Content Creation: When enabling AI to generate a message, enter 3-5 key variables (user nickname, recently liked content, length of follow) and the system will generate a template with dynamic fields such as "Hi [nickname], noticed you recently liked [content]..."
  • Send timing optimization: Analyze historical data using Analytics panel, suggesting to choose the time period when the target users are active (usually 14:00-16:00 UTC is the best time)
  • A/B testing mechanism: Create two sets of campaigns (Group A opens with a question and Group B delivers value directly) and select the better-performing template through a 7-day testing cycle

Guide to avoiding the pit: Avoiding promotional sensitive words ("discount" "free") and using social proof talk ("200+ fitness trainers are using it") can boost 30% response rates .

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