Conversion Rate Improvement Program
With Omnichat's automated marketing tools, you can systematically improve cross-platform conversion results by implementing four main strategies:
- Behavioral Trigger Marketing: in"Marketing-Automation Rules"Set the trigger conditions (e.g. abandon shopping cart for 2 hours) in the system, the system automatically sends reminders + exclusive offers through the customer's commonly used channels (LINE/WhatsApp, etc.)
- Dynamic Content Push: Combined"Client Labeling"Functionality to push differentiated content to different groups (e.g. new product previews to high-spending customers, limited-time discounts to dormant customers)
- OMO Linkage Design: Online inquiries are automatically assigned to the nearest store customer service in the"OMO Setup"Configure geo-fencing rules in the middle (e.g. push store pickup offers for customers within 3 kilometers)
- Gamification Interaction: Use"Interactive Marketing"Module to create sweepstakes/tournament campaigns, synchronize publishing through multiple platforms and track participation data across channels in real time.
A case study of a beauty brand showed that the method resulted in a 5-7x increase in cross-platform conversions, with the key being to ensure that in the"Data Dashboard"Compare the ROI of each channel on a regular basis and adjust the resource allocation dynamically.
This answer comes from the articleOmnichat: The AI tool that integrates multi-platform chat to boost sales and serviceThe
May not be reproduced without permission:AI productivity tools " How to increase the conversion rate of e-commerce cross-platform marketing campaigns?
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