analysis of current situation
Most B2B companies advertise on multiple platforms, but it is difficult to accurately assess the actual conversion effect of each channel, resulting in inefficient budget allocation.
Enhancement Methods
- Channel Effectiveness Analysis: Use Source's Channel Performance feature to accurately calculate CPA and LTV for each advertising channel.
- AI recommendation system: Based on historical conversion data, the system will intelligently recommend which campaigns/keywords should receive more budget
- real time monitoring: Set KPIs (e.g., cost of acquisition) for targeted campaigns and track progress in real time via dashboards
- A/B test optimization: Continuously test the conversion effect of different channels and eliminate inefficient channels.
best practice
It is recommended to put 70% of budget into the top 3 efficient channels recommended by AI, leaving 30% for testing new channels and REVIEWING the data once a week.
This answer comes from the articleSource:AI marketing analytics tool that helps B2B companies identify customer sourcesThe
May not be reproduced without permission:AI productivity tools " How to improve the ROI of your B2B marketing team's ad spend?
