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How to prevent the risk of cultural offense in multinational advertising with AI voice cloning?

2025-08-27 40

Ad Voice Localized Risk Control Solution

To ensure the cross-cultural security of marketing content, a triple protection mechanism needs to be put in place:

  • pre-screening system::
    • Built-in advertising compliance thesaurus for 132 countries
    • Speech emotion analysis to avoid inappropriate intonation (e.g., Middle East taboo against speaking about religious content in a cheerful tone)
  • <strong]Review Process::
    • Setting up mandatory nodes for sampling by native speakers
    • Enabling double-checking of political/religious content
  • <strong]Emergency Filing::
    • Preserve the original voice track for quick replacement
    • Building a library of alternative voiceovers to cope with sudden downgrades

Implementation of recommendations:
1. The Marketing Department and local agents to build a "knowledge map of taboo words".
2. AI automatically softens controversial statements when using "Safe Mode".
3. Ensure A/B testing before launching new markets

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