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How to avoid generative AI product images from being ruled illegal by e-commerce platforms?

2025-08-20 482
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risk identification

2023 Mainstream e-commerce platforms have strengthened their audits of AI-generated content, with common points of violation including 1) virtual model limb distortion; 2) unauthorized brand elements in the background; and 3) abnormal display of key parts of clothing.

protective measure

  • Platform Built-in Guarantees: Protective mechanisms for photonic AI:
    1. Automatically detects and repairs 11 common deformities (e.g., six fingers, joint reflexion)
    2. Background element libraries are legally vetted (excluding luxury brand landmarks)
    3. Edge enhancement on sensitive areas such as necklines/hems
  • Points for manual review::
    • Compulsory check: model's length-to-width ratio (shoulder width/head-to-body ratio)
    • Confirmation of details: whether the reflection of metal parts such as buttons/zippers is natural or not
    • Copyright verification: check for recognizable billboards/logos in the background
  • Emergency program::
      <li) Use "AI Retouching → Manual Retouching" blend mode immediately after being warned by the platform
    1. Submitting platform-side AI content logos for disputed images
    2. Creation of a "secure template library" to hold reviewed compositions

Compliance Recommendations

Strict implementation of the "3-2-1 principle": 3 AI generation → 2 manual inspection → 1 platform pre-approval; special attention to children's clothing categories need to use the platform certification of children's model templates

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