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How do you achieve real-time updates of consumer insights in rapidly iterative product development?

2025-08-25 1.3 K

Dynamic Research Program

Take advantage of Atypica's real-time analytics capabilities:

  • Establishment of monitoring-based projects::
    1. Creation of the "Packaging Design Optimization" category of ongoing research
    2. Setting up monthly automatic updates (turned on in advanced settings)
    3. Interface with social media APIs for real-time reviews
  • Intelligent Early Warning System: When the AI detects
    1. Consumer Negativity on the Rise15%
    2. Competitors emerge with new selling points
    3. Changes to industry standards

    Re-analysis recommendations will be pushed from time to time

  • Version Comparison Tool: Compare differences in data over time (e.g. Q1-Q2 migration of young user preferences) on the report view page

Best practice: a beauty brand set up an "ingredient trend monitoring" program, AI automatically tracked the hot words of new ingredient discussions in Xiaohongshu, and the product manager received monthly radar charts of changes in ingredient attention.

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