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When deploying BotBrain on an e-commerce site, how can I set it up to maximize sales conversions?

2025-08-20 333
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The e-commerce scenario requires the following optimized settings:

I. Basic configuration

  • Naming the robot with a promotion-oriented name such as "Shopping Assistant".
  • Set the default welcome message to include a limited-time offer (e.g., "20% off your first order for new users").

II. Advanced Strategies

  1. Intelligent Recommendation Engine
    • Real-time product recommendations based on user browsing history ("There is a trade-in program for the XX cell phone you just looked at.")
    • Setting up abandonment salvage phrases ("Shopping cart items expire in 3 hours, check out now for free shipping")
  2. Promotional jargon library
    • Upload historical marketing campaign documents
    • Training to recognize keywords such as "discount" and "coupon".
  3. seamless integration of labor
    • Automatic transfer to manual when complex issues such as refunds are involved
    • Gathering the background of user issues in advance improves handover efficiency

III. Closing the data loop

Monitor through analytics tools:

  • High-frequency commodity advisory questions (reflecting barriers to purchase)
  • Optimal referral times (e.g., 20-22pm high conversion rate 351 TP3T)
  • The Most Effective Promotional Talking Points Template

A digital store's real test showed that the optimized BotBrain increased the add-on rate by 281 TP3T and the customer unit price by 191 TP3T.

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