The complete automation chain for e-commerce marketing
For FMCG industries such as apparel and beauty, the following workflows are recommended:
- lead generation phase: Extract high-value users who follow 3+ related accounts at the same time by cross-filtering with a list of followers from competing stores (e.g. @fashionnova)
- Message Hierarchy Design::
Layer 1: Value-oriented message ("Your temperament is perfect for our new collection" + screenshots of selected styles)
Tier 2 (after 3 days): Scarcity Trigger ("Only the last 10 pieces of the style you're following are left")
Tier 3 (after 7 days): abandonment salvage (exclusive 20% off coupon code) - automated response: Set keywords to trigger auto-reply (e.g. "size" → size chart + purchase link; "price" → promotional combination program)
Data Closure: UTM tracking link with Google Analytics, check the conversion rate of each link in Howdy backend (we suggest to pay attention to the rate of "Message→Purchase", the healthy value should be ≥12%). For the list of high-converting users, it can be imported into Facebook Custom Audience for remarketing.
This answer comes from the articleHowdy: automated Instagram private messaging tool to help make quick connectionsThe
May not be reproduced without permission:AI productivity tools " How to apply Howdy in e-commerce promotion scenarios for efficient conversion?
