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How should marketing professionals use IndieMerger to find technology partners?

2025-08-29 1.6 K
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For marketers who lack a technical background, the platform offers exclusive solutions:

Archival focus

  • Emphasize core competencies such as user growth, brand planning, etc. in the skills column, attaching data on successful cases (e.g., "had achieved 0 → 100,000 user growth")
  • The project description needs to clearly state the business model and market opportunity, not the technical details
  • Indicate the desired technical direction in the requirements field (e.g. "Full stack developer for SaaS products required")

Effective Communication Skills

  1. Initial message should focus on business value: "This education platform has signed up 3 organizations and needs to develop MVP to achieve revenue validation"
  2. Prepare simple prototype drawings / Wireframe-assisted instructions to be shared via file transfer function
  3. Clarify the principles of equity distribution (recommending a combination of equity + revenue sharing program for the initial period)

filtering strategy

  • Use the Technical Filter to select developers with more than 2 years of relevant experience.
  • Priority contact is given to partners with a track record of successful startup exits
  • Check for commercial sensitivity of the other party's past projects

    Practice shows that marketing experts can increase customer acquisition efficiency by 40% by using the platform's "Project Showcase" function. case: a growth hacker matched a former Google engineer to co-found an AI marketing tool within two weeks by displaying customer LTV data.

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