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Whappy's Deep Integration with Meta's Enterprise Ecosystem Guarantees Messaging Compliance

2025-08-19 229

The platform strictly follows the WhatsApp Business API specification and must be configured with three key credentials: WhatsApp Number ID to identify the enterprise number, Business Account ID to associate with the Meta merchant body, and API Token to realize the authentication of sending and receiving messages. All unsolicited outbound messages must use a pre-qualified template with an underscore-conforming naming convention for the template name and a choice of Utility or Marketing categories for the content. This design ensures reach compliance and enables multi-language campaign deployment through template versioning, supporting customer communications in 170+ countries worldwide.

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