rationale::
WhatsApp, in an effort to prevent spam, requires merchant-initiated conversations to use pre-censored templates and for content to be in line with its policies (e.g., disabling bait-and-switch, false advertising, etc.).
Creation Steps::
1. Access to Whappy's back officeMessage Templates.;
2. ClickAdd TemplateFill in:
- Name (example: order_confirmation, no spaces allowed)
- Languages and categories (additional compliance required for marketing categories)
- Template content (needs to contain variable placeholders such as {{1}});
3. Wait 1-24 hours for review after submission.
✅Passing Tips: ChoosingUtilitycategory (e.g., order notification) thanMarketingGet approved faster; avoid promotional sensitive words. Unapproved templates can be found in theRejected TemplatesCheck the cause and modify it.
This answer comes from the articleWhappy: the AI assistant that automatically screens leads on WhatsAppThe































