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Why does Whappy's conversation template need WhatsApp approval? How to create a composite template?

2025-08-19 416
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rationale::
WhatsApp, in an effort to prevent spam, requires merchant-initiated conversations to use pre-censored templates and for content to be in line with its policies (e.g., disabling bait-and-switch, false advertising, etc.).

Creation Steps::
1. Access to Whappy's back officeMessage Templates.;
2. ClickAdd TemplateFill in:
- Name (example: order_confirmation, no spaces allowed)
- Languages and categories (additional compliance required for marketing categories)
- Template content (needs to contain variable placeholders such as {{1}});
3. Wait 1-24 hours for review after submission.

✅Passing Tips: ChoosingUtilitycategory (e.g., order notification) thanMarketingGet approved faster; avoid promotional sensitive words. Unapproved templates can be found in theRejected TemplatesCheck the cause and modify it.

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