Grug Design conveys the design concept through the symbolic lens of the "primitive man" for the following reasons:
- Visualization Comparison: Reinforcing the concept of "back to basics" through the contrast between the primitive and the modern, and highlighting the criticism of over-complexity.
- Demonstration of communication styles: Grug's simple, direct way of speaking is itself a satire on the cumbersome terminology and complexity of expression in modern design
- cognitive contrastThe contrast between the seemingly "backward" primitive man and the more advanced practical wisdom that he actually represents prompts designers to reflect on the true meaning of "progress"!
- point of memory for a brand: Unique characterization makes Grug Design stand out from the crowd of design concepts, increasing communication and recognition
It's worth noting that Grug is not really "stupid", but rather uses hyperbole to represent pragmatic designers who look past the superficiality of the industry and back to the basics of design.
This answer comes from the articleGrug Design: gives design advice on pages and advocates a simple and pragmatic product design philosophy.The
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