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Ways to improve the effectiveness of cross-border e-commerce product video localization

2025-08-19 218

To achieve culturally appropriate, quality localized video, the following combination of BoomCut features is recommended:

  • Face Exchange + Digital People: Enhance cultural affinity by replacing original video models with target market faces or avatars
  • Intelligent Subtitle Translation: not only translates the text, but also adjusts the timing of the subtitles to match local viewing habits.
  • Scene Optimization: Remove culturally sensitive elements (e.g., specific symbols/words) from the original video using the Smart Erase feature
  • dubbing localization: Maintaining a unified brand voice through tone cloning, while using terminology in line with local colloquialisms

Case studies have shown that videos with complete localization can increase conversions by more than 351 TP3T.

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