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Thiings' Commercial Licensing Strategy Breaks Industry Fee Practices

2025-08-22 294

Disruptive free commercial licensing model

Unlike similar 3D resource platforms, Thiings adopts a full open copyright policy, allowing users to use any icon for free in commercial projects, including web design, application development and marketing materials. This is a radical change from traditional 3D resource libraries that charge hundreds of dollars for licenses. The platform only charges a one-time fee of $29 for the bulk download function of the whole library, which is more than 90% lower than the price of similar products in the market.

Business model analysis shows that the strategy is profitable through scale effects: 1) rapid growth in user base brings traffic realization opportunities; 2) high-end enterprise users tend to buy bulk downloads; 3) community content contribution reduces platform operating costs. According to Alexa data, the number of visits to the platform has grown by 420% in the past 6 months, validating the success of the business strategy.

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