Source's core function is to integrate cross-platform marketing data through AI technology to solve the key problems of B2B companies in customer source attribution and marketing effectiveness evaluation. Specifically:
- The attributional analysis puzzle: Unify data dispersed across advertising platforms (e.g., Google Ads/LinkedIn) and CRM systems (e.g., Salesforce) to restore the complete path of a customer from first contact to final conversion
- Resource allocation decisionsAI analysis identifies high-value channels and answers core questions such as "which channels really bring in paying customers" and "which ad campaigns have the highest ROI".
- Barriers to sectoral collaboration: Break down the data barriers between marketing and sales departments and visualize the conversion process from MQL (Marketing Verified Leads) to SQL (Sales Verified Leads).
These issues have a direct impact on the efficiency of an organization's marketing budget allocation and its ability to control customer acquisition costs.
This answer comes from the articleSource:AI marketing analytics tool that helps B2B companies identify customer sourcesThe
May not be reproduced without permission:AI productivity tools " What are Source's core functions? What specific problems does it solve for B2B organizations?
