Google Analytics MCP (Model Context Protocol) is an open source tool maintained by the Google Analytics team , designed to connect Google Analytics 4 (GA4) data with various types of large language models (such as Claude, Cursor, etc.) through a local server . Its core features include:
- Data query and management: Realize account information retrieval, attribute configuration query, etc. through Google Analytics Admin API and Data API.
- Advanced Report Generation: Support customized dimensions and indicators for data reporting, such as analyzing user behavior, traffic sources, etc.
- natural language processing (NLP): natural language queries can be converted into structured API requests, lowering the threshold for data analysis
- ecological integration: Check the link relationship with Google Ads account and support marketing effect analysis.
The project is hosted on GitHub and uses a Python development environment, with the latest version released in July 2025, and has a high level of community activity and frequency of updates, making it suitable for developers and data analysts.
This answer comes from the articleGoogle Analytics MCP: A Local Server Tool for Connecting GA4 Data to Big ModelsThe
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