Challenge Description
Organizations produce a lot of white papers, blogs, and other content, but it's hard to determine which content is actually driving business growth.
prescription
- Page-level tracking: Use the Website Activity feature to track conversion data for each post/landing page.
- Lead Conversion Analysis: Identify what content generates MQLs and the subsequent conversion performance of those leads
- Content labeling system: Tagging content on different topics and analyzing which topics bring in the most quality customers
- Content Iteration Recommendations
: Based on AI analysis, adjust the direction of content topics and publishing channels
Implementation steps
1) set up UTM tracking for each piece of content; 2) create a content scoring system (views x conversions); and 3) eliminate the lowest scoring 20% content each month.
This answer comes from the articleSource:AI marketing analytics tool that helps B2B companies identify customer sourcesThe
May not be reproduced without permission:AI productivity tools " How to Optimize Content Marketing Performance Measurement?
