Advertising Effectiveness Analysis Operation Guide
The complete process of using Bestever AI for ad analytics consists of three key steps:
- Data access phase: Click on the dashboard"Connect Ad Accounts"Authorized to connect to Meta/LinkedIn/Google advertising accounts, the system will automatically synchronize historical advertising data (including CTR, ROAS and other core indicators)
- Creative Uploading Session: By"Upload Creatives"button submits the video/image/text to be analyzed and the AI engine executes it:
- Video: frame-by-frame detection of screen elements, voice text, BGM beats
- Graphic: identifying visual focus, color contrast, copy structure
- Methodology for the interpretation of the report: The generated interactive report contains:
- Element utility heatmaps: labeling highly engaged hooks, product showcases, etc.
- Quality scoring system: evaluating creative clarity, audience fit and other dimensions on a scale of 1-10
- Natural language Q&A: ask direct questions (e.g., "Why did you lose viewers in the first 5 seconds?") to get AI advice.
It is recommended to prioritize the analysis of advertisements with higher than average CTR, whose success elements are more suitable as a base template for generating variants.
This answer comes from the articleBestever: an analytics tool for generating high-performance ad variantsThe
May not be reproduced without permission:AI productivity tools " How to analyze the performance of existing ads with Bestever AI?
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