A complete implementation path for smart marketing in retail
Industry Pain Points:Retailers often face the problems of homogenized marketing content and rough user profiles, and Botnow's intelligent body solution can achieve precise marketing for thousands of people.
Key implementation steps:
- User Data Integration
- Obtain member base data through API to CRM system
- Integrating e-commerce platform behavioral data to build 360° user profiles
- cognitive training
- Creating Marketing Intelligence with "Smart Marketing" Templates
- Upload product selling point brochures and talking points library in the knowledge base
- Setting up an AB test workflow to compare different marketing strategies
- Omni-channel distribution
- Embedding the smart recommendation board on the official website via Web SDK
- Docking WeChat apps to realize scenario-based push
- Generate marketing APIs for offline POS system calls
Effectiveness Enhancement Tips:
It is recommended to configure the special workflow of "Shopping Cart Discard Retrieval", when the user abandons the payment, the intelligent body automatically combines the coupon + inventory warning to stimulate the conversion, which has been tested to improve the repurchase rate of 18%.
This answer comes from the articleBotnow: AI Intelligent Body Creation and Distribution Platform for Smart Marketing and Smart OfficeThe
May not be reproduced without permission:AI productivity tools " How to personalize smart marketing for retail with Botnow?
