Practical Tips for Enhancing Marketing Copywriting Conversions
Achieving really high conversions in business copywriting requires a combination of WriteHuman tools and marketing psychology:
- Trigger word optimization: By checking the "Power Words" option in "Persuasive" mode, the system will automatically upgrade the generic description to a call to action (e.g., change "good results " to "proven 238% ROI increase").
- FOG index control: Adjust the complexity of the copy via the slider, B2B content is recommended to maintain 12-15 levels of difficulty, while B2C is kept at 8-10 levels to ensure a balance between readability and professionalism.
- Emotional Curve Design: Use the "Story Arc" function to let the text show the complete emotional ups and downs, the typical configuration is: 25% pain point amplification → 35% solution → 40% success story.
Advanced Tips: The processed copy should be detected by sentiment analysis tools (such as IBM Tone Analyzer), the ideal state is that the "joy" and "involvement" scores together exceed 60%, and the "tentative" is below 15%. Ideally, "joy" and "entertainment" scores should exceed 601 TP3T, and "tentative" scores should be below 151 TP3T. Cross-border e-commerce copywriters are recommended to work with Cialdini's principles for secondary calibration.
This answer comes from the articleWriteHuman: a tool for transforming AI-generated text into natural human languageThe
May not be reproduced without permission:AI productivity tools " How to Improve Conversions After a Marketing Copywriting Rewrite?
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