demand analysis
Multinational business or research requires access to localized results in specific languages, and simple keyword searches may return irrelevant language content.
Parameter optimization scheme
- Language Lock: add in params
"hl": "zh-cn"Parameters to force the return of Simplified Chinese results - regional positioning: By
"gl": "us"Specify search result sorting rules for the United States - Keyword localization: Use of local language search terms +
"lr": "lang_zh"language-qualified parameter
Verification Techniques
A three-step validation method was used:
- Testing different parameter combinations in Playground
- Check the return result of the
languagefield - Compare the distribution of domain TLDs in the ORGANIC results (e.g. .de/.fr, etc.)
Typical error: Setting only hl but not gl may result in returning mixed region results.
This answer comes from the articleSerper: the API tool for 2,500 free uses of Google search resultsThe




























