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How can I improve the accuracy and relevance of my multilingual search results?

2025-08-28 2.1 K

demand analysis

Multinational business or research requires access to localized results in specific languages, and simple keyword searches may return irrelevant language content.

Parameter optimization scheme

  • Language Lock: add in params"hl": "zh-cn"Parameters to force the return of Simplified Chinese results
  • regional positioning: By"gl": "us"Specify search result sorting rules for the United States
  • Keyword localization: Use of local language search terms +"lr": "lang_zh"language-qualified parameter

Verification Techniques

A three-step validation method was used:

  1. Testing different parameter combinations in Playground
  2. Check the return result of thelanguagefield
  3. Compare the distribution of domain TLDs in the ORGANIC results (e.g. .de/.fr, etc.)

Typical error: Setting only hl but not gl may result in returning mixed region results.

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