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How to achieve accurate tracking and optimization of WhatsApp marketing campaign results?

2025-08-19 254

Whappy's data analytics system provides full process optimization solutions:

  • Conversion Funnel Visualization: Clear display of churn at each dialog node (e.g., welcome message response rate, question completion rate, etc.)
  • Customer Profile Analysis: Automatically count the industry/budget/need characteristics of high-converting customers to guide precise marketing
  • Template A/B testing: Compare the open and conversion rates of different message templates to find the optimal communication tactics
  • Recommendations for time slot optimization: Recommend optimal reach times based on historical data to improve message read rates
  • API Data Export: Support for accessing dialog data to BI tools for in-depth business analysis

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