Five Steps to Build an OMO Growth Engine
- Geo-fencing: Enter the 3-5 kilometer radius of each store in the background, and automatically trigger the location service when users in the region consult online.
- Intelligent Infusion Strategy: Allocate resources based on customer behavior, for example:
- Multiple price comparison customers → Push "in-store discount" coupon
- High-value consulting → Assigning gold sales in stores
- Digitization of offline services: The store clerk can use enterprise WeChat to scan the code to bind the customer, and the subsequent online repurchase will be counted as the performance of the store clerk.
- Effectiveness Verification: Tracking OMO conversions through exclusive coupon codes, a furniture brand realizes 351 TP3T of in-store customers originating from online guidance
Key Configuration: You need to complete the three basic modules of "OMO Settings", including store information entry, sales team authority assignment, and promotion strategy formulation.
This answer comes from the articleOmnichat: The AI tool that integrates multi-platform chat to boost sales and serviceThe
May not be reproduced without permission:AI productivity tools " How to achieve online-to-offline (OMO) customer attraction with Omnichat?
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