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How to overcome the barriers of language and data differences in cross-cultural market research?

2025-08-25 1.3 K

Intercultural Studies Program

Atypica's Multilingual Intelligence Module can be solved systematically:

  • Bilingual report generation::
    1. Switch the target market language in the language settings (11 languages supported)
    2. AI automatically handles the cultural adaptation of specialized terminology (e.g., translating "healthy drinks" into the corresponding consumer concepts in each country)
  • Localized Data Analysis::
    • Automatic capture of data sources in the target language area (e.g., Yano Institute for Economic Research reports in Japan)
    • Semantic analysis of consumer reviews identifies culturally specific expressions (e.g. "Nachhaltigkeit" preference for German users)
  • Casebook cross-reference: When referring to multinational cases in the same category (e.g., comparing e-cigarette market reports from China and the U.S.), the system will flag key cultural differences

Operational Tip: When researching Southeast Asian markets, use AI to generate an English-language report before verifying cultural appropriateness flagging modification points with a local team

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