Background
B2B companies often face the problem of fragmented multi-channel marketing data and difficulty in accurately tracking the source of their customers, which can lead to irrational allocation of marketing budgets and difficulty in measuring ROI.
Core Solutions
Using the Source tool you can solve this problem by following these steps:
- data integration: Connect ad platforms such as Google Ads, LinkedIn Ads, and CRM systems such as Salesforce to centralize all marketing data into a single platform
- full-link traceability: Automatically recognize the complete conversion path from MQL to SQL to paying customers
- AI Intelligent Analysis: Automatically identify which channels are bringing in the highest quality customers based on data models
- Visualization reports: Visualize the conversion effect and ROI of each channel through pre-set dashboards
operation suggestion
It is recommended that this be implemented in the following order: 1) prioritize connecting to key advertising channels and CRMs; 2) set key goals for 3 months; and 3) adjust budget allocations on a monthly basis based on AI recommendations.
This answer comes from the articleSource:AI marketing analytics tool that helps B2B companies identify customer sourcesThe
May not be reproduced without permission:AI productivity tools " How to solve the challenge of inaccurate attribution of marketing channels for B2B enterprises?
