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How to prevent privacy breaches and get personalized service at the same time?

2025-08-20 450
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Strategies for Balancing Privacy and Personalization

A unique solution used by MindLift:

  • Data desensitization techniques::
    1. Emotion recording using "differential privacy" processing (automatic blurring of timestamp accuracy to ±2 hours)
    2. Diary content is stored in segments after end-to-end encryption (different pieces of information are distributed in different secure partitions)
  • Local Machine Learning::
    • Personalized models are trained only on the device side (weights are updated using a federated learning framework)
    • AI knowledge base using "knowledge distillation" technology (compressing expert experience into a lightweight 15MB model)

Optional "Privacy Enhanced Mode": replaces text records with metaphorical symbols (e.g., weather icons to indicate emotional states) while maintaining the level of service personalization.

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