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How do you prevent poor sales decisions due to data errors?

2025-08-20 211

Triple Data Assurance Program

Background: Inaccurate CRM data can lead to serious consequences such as misallocation of resources and loss of business opportunities.

  • Zams implementation methodology::
    1. Data cleansing phase:
      • Setting up intelligences to periodically check for duplicate/incomplete records
      • Automatic flagging of outliers (e.g. sudden increase in customer size)
    2. Input Control:
      • Docking call recording tools (e.g. Gong) automatically generates notes and reduces manual entry errors
      • Setting Validation Rules for Required Fields
    3. Output Validation:
      • Automatic data consistency checks before key reports are generated
      • Provide credibility scores for important predictive outcomes
  • Special security measures::
    • Enable audit logs to track data changes
    • Setting access rights to sensitive data (e.g., management-only view of predictive models)
    • Regular automatic backups to designated storage

Compliance Note: This solution is SOC 2 Type II and GDPR compliant and has been adopted by customers in the financial/healthcare industry.

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