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How do you prevent poor decision making due to sales data being out of sync between CRM and collaboration tools?

2025-08-28 1.5 K

Triple assurance to ensure data consistency

Whalesync offers the following solutions to the problem of out-of-sync sales data:

  • Real-time monitoring mechanism: The system continuously compares Notion and HubSpot data, and the difference exceeds a threshold to trigger an alert email.
  • Conflict resolution rules: Set a "last modified first" or "specified field first" policy, e.g., always use HubSpot's contracted amount.
  • Log Audit Function: Trace the original record and synchronization timestamp of each data change through Sync Logs
  • periodic calibration:: Automatically generate weekly data consistency reports and flag anomalous records that require manual verification

After implementation at a SaaS company, the sales funnel data variance rate for each stage of the sales funnel was reduced from 121 TP3T to 0.31 TP3T, and quarterly forecasting accuracy was improved by 221 TP3T.

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