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How to avoid the lack of brand recognition in short videos?

2025-09-05 1.9 K
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A systematic approach to building a unified brand image

Fragmented short-form video tends to lead to brand image dilution. vizard's brand customization tool ensures visual consistency:

  • Brand Template Library: save logos, color schemes, fonts and other elements and apply them to all videos in one click
  • Uniformity of subtitle styles: Fixed use of the brand's primary colors and specified fonts
  • Customized opening and closing credits: branded opening animations and closing calls to action can be added

Branding Steps:

  1. Upload your brand logo and visual materials in the "Branding" module.
  2. Set primary and secondary colors and standard fonts
  3. Create 3-5 standard templates of different durations (15s/30s/60s)
  4. Set this template as default to apply to all new videos

Suggestion: you can create A/B test versions to see which brand presentation gets better conversions.

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