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How to avoid aging and failing customer data in your CRM system?

2025-08-20 235

Impact of data aging

According to statistics B2B enterprise customer data monthly natural decay rate of 3%, outdated positions, contact information will lead to more than 60% of wasted sales time.

Jeeva AI's data update program

  • Real-time data monitoring: The system automatically checks the CRM contacts on a daily basis for job changes (via LinkedIn API), company restructuring (via Enterprise Search-type data sources).
  • Multi-dimensional validationTriple validation of key decision makers' contact information (corporate email format matching + Collab profile verification + AI phone bot confirmation)
  • Intelligent Reminder System: Automatically triggers "Data Update Recommendation" notifications when major events such as financing, mergers and acquisitions are detected at the client company.

best practice

  1. Enable "Automatic Lead Enrichment" in "Integrations" settings.
  2. Setting up the first of each month to automatically perform a full library data validation (takes 4-8 hours)
  3. Prioritize manual reviews for customers flagged as "high data risk" (e.g., no interaction for 6 months)
  4. Establish a data quality dashboard to monitor the "Percentage of Active Contacts" metric (recommended to maintain above 85%)

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