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What specific technology applications are included in Omnichat's Customer Behavior Analytics feature?

2025-08-23 599
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AI-powered deep customer insight system

Omnichat's Customer Analytics module utilizes three core technologies:

  • Real-time portrait constructionParsing chat content through BERT model and automatically labeling customer attributes (e.g. "price-sensitive", "loyal fans"), currently supports more than 50 labeling dimensions.
  • Cross-platform ID mappingEven if a customer switches to WhatsApp after consulting on Facebook, the system can link the behavioral trajectory via cell phone number/email.
  • predictive analytics: Predict the probability of customer purchase based on historical data (e.g., customers who browse sneakers 3 times have a 78% likelihood of placing an order within 7 days), with an accuracy rate of 92%

This data is visualized in the management backend, such as a heat map showing the distribution of customer concerns. An electronics vendor used this to increase personalized recommendation accuracy by 401 TP3T and reduce redundant customer service inquiries by 251 TP3T.

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