Beauty brands can be empowered by Perfect Corp's "AI+AR" technology matrix to achieve three levels of sales:
- online scenario::
- Embedded YouCam SDK in the e-commerce platform, enabling the product page to support the "Try Makeup Now" function, which has been measured to reduce the return rate by 30%.
- Construct user profiles through skin analysis data to realize "thousands of people, thousands of faces" accurate product recommendations.
- offline scene::
- Deployment of intelligent beauty mirror, a single device daily average service 50 + customers, the conversion rate of makeup testing up to 3 times the traditional BA
- Combined with LBS technology, when the user tries a product, it can be pushed to the nearby store inventory information.
- Marketing Innovation::
- Launched social campaigns such as the "AI Makeup Challenge", which L'Oreal used to get 100,000+ UGC content in a single day.
- Utilizing the virtual hair trial function to promote hair coloring products, the efficiency of color palette selection is improved 60%
According to the financial report data, the average customer unit price of brands accessing the program increased 22%, of which MAC prompted the limited edition lipstick series to be sold out in the first week through AR trial makeup.
This answer comes from the articlePerfect Corp: AR and AI Tools for Virtual Makeup Trial and Beauty TechnologyThe
May not be reproduced without permission:AI productivity tools " How Beauty Brands Can Boost Sales Conversion with Perfect Corp's Technology Solutions
