Murmur Lab is a professional tool to solve the problem of untimely social media opinion monitoring in real time through the following ways:
- Multi-Platform Data Integration: Simultaneously capture data from Twitter, Reddit, Discord and other mainstream social platforms to avoid the time loss of multi-platform switching.
- Real-time Alerts: Set up keyword alerts in the "Network Atlas" module, and the system will instantly push the alerts via email/Discord when there is a sudden change in the topic's hotness or emotional tendency.
- Minute-by-minute updates: different from the traditional daily newspaper model, the platform adopts streaming data processing technology (e.g., monitoring a surge in negative reviews of a product 15% triggers an alert)
Action tip: Marketers should set brand names, product models, etc. as permanently monitored keywords and configure alert integrations for team communication tools (e.g., Slack).
This answer comes from the articleMurmur Lab: a smart tool for analyzing social media trends in real timeThe