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At the heart of the Grug Design philosophy is the promotion of a simple and pragmatic approach to design.

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The core proposition of the Grug Design philosophy

Grug Design represents a back-to-basics product design philosophy, the core idea of which is that over-complexity is the biggest enemy of modern design. Through the perspective of the primitive human character "Grug", the philosophy systematically criticizes three major shortcomings in the current design field: the tediousness of the tool process, the constraints of the rules of the design system, and the excessive pursuit of visual effects.

  • Tool simplification: Oppose bloated design software and advocate a return to basic tools such as grid systems
  • Design Principles: Emphasize the self-explanatory nature of the component, the button must have the physical characteristics of a button
  • prioritize efficiency: Criticize the modern trend of excessive white space and promote reasonable information density

The philosophy recognizes that good design should meet the "3E criteria": Effective, Efficient, and Evident. Typical examples include: using a single font to maintain visual uniformity, ensuring readability through high contrast, and adopting standardized interaction patterns to reduce learning costs.

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