The core proposition of the Grug Design philosophy
Grug Design represents a back-to-basics product design philosophy, the core idea of which is that over-complexity is the biggest enemy of modern design. Through the perspective of the primitive human character "Grug", the philosophy systematically criticizes three major shortcomings in the current design field: the tediousness of the tool process, the constraints of the rules of the design system, and the excessive pursuit of visual effects.
- Tool simplification: Oppose bloated design software and advocate a return to basic tools such as grid systems
- Design Principles: Emphasize the self-explanatory nature of the component, the button must have the physical characteristics of a button
- prioritize efficiency: Criticize the modern trend of excessive white space and promote reasonable information density
The philosophy recognizes that good design should meet the "3E criteria": Effective, Efficient, and Evident. Typical examples include: using a single font to maintain visual uniformity, ensuring readability through high contrast, and adopting standardized interaction patterns to reduce learning costs.
This answer comes from the articleGrug Design: gives design advice on pages and advocates a simple and pragmatic product design philosophy.The
































