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Grug Design believes designers must protect the user experience from stakeholder interference

2025-08-28 318
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The Role of the UX Guardian

Grug Design's clear position that designers should be champions of the user's interests is based on three perceptions: firstly, that most stakeholders do not actually use the product; secondly, that managerial feedback is often characterized by subjective preferences; and lastly, that the needs of the marketing department may be contrary to the principles of interaction.

The philosophy provides specific protection mechanisms:

  • Feedback filtering: Establish user test data as a basis for decision-making
  • professional barriers: Rejecting lay advice with interaction principles such as Fitts' law
  • collaboration strategy: Confirm technical feasibility to developers in advance

A typical example is the cautious approach to "innovative design". When management asks for non-standard gesture interactions, designers should prioritize older users' habits and stick to the conventions of Jakob's Law.

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