The run_report feature of Google Analytics MCP provides the flexible data query capabilities needed for marketing analytics. By combining date ranges, custom dimensions and metrics, it is possible to build targeted performance evaluation models. For example, if you query the distribution of active users by country/region for the last 7 days for the property "properties/123456789″, the system will return structured JSON results.
Featured analytical skills include:
- Google Ads link status monitoring (via list_google_ads_links tool)
- Cross-channel conversion path analysis (custom event tracking needs to be configured)
- Performance comparison in device/browser dimension
- Real-time traffic source segmentation
Combined with the built-in 50+ standard metrics and 30+ standard dimensions, marketing teams can quickly generate placement optimization recommendations without relying on technical teams to develop custom reports.
This answer comes from the articleGoogle Analytics MCP: A Local Server Tool for Connecting GA4 Data to Big ModelsThe
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