In the Pro and Premium packages, Eliott applies predictive analytics models to automatically generate actionable optimization recommendations that incorporate historical data and industry benchmarks. For example, when a below-average CTR is detected for an ad group, adjustments to audience targeting or creative elements may be recommended. These recommendations are labeled with confidence scores and accompanied by detailed simulated predictions of results to help users make data-driven strategic adjustments.
This answer comes from the articleEliott: Quickly query marketing data through natural languageThe