Five-dimensional evaluation system for e-commerce product selection
For e-commerce scenarios, EasyKol recommends focusing on the followingGold Indicator Portfolio::
| Type of indicator | compliance parameter | Analyze the path |
|---|---|---|
| Core interaction rate (ER) | ≥5% (≥7% required for Beauty) | First screen of the data analysis panel |
| fan overlap | Match with target clientele ≥ 65% | Audience Profiling Report |
| Content Relevance | Tag matching ≥ 3 | Thematic analysis module |
| Business maturity | There are 2-5 similar collaborations | Brand History |
| Fan growth rate | Yue Zeng 3-10% | Trend Chart (paid version) |
Hands-on skills:By plug-inFilter FunctionsPre-set the thresholds for these parameters and the system will automatically label the up-to-date Netflix. For apparel sellers, it is recommended to additionally check'Fan Geolocation'Match with warehouse logistics coverage area.
This answer comes from the articleEasyKol: A marketing tool for finding web celebrities (KOLs) and getting their mailboxesThe
May not be reproduced without permission:AI productivity tools " How can e-commerce sellers use EasyKol to find the best netizens to carry their products? What data metrics should you focus on?
