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Chatly's Subscription Model Balances Business Value and User Experience

2025-08-20 355

Value levers for laddered service pricing

The platform adopts a three-tier subscription system of "Basic-Professional-Enterprise", and the core design principle is to set high-frequency demand as a paywall. Free users get 20 basic conversations and 3 document processes per month, while the $19.99/month professional version unlocks unlimited GPT-4 access and business use authorization. Data shows this model has stabilized paid conversions at 28% while keeping 75% of free users active.

Key technical limitation strategies include: image generation is limited to 512 x 512 resolution for the free edition and up to 1024 x 1024 for the premium edition; and the frequency of real-time searches has been increased from 1 per 10 minutes to 3 per minute. The Enterprise Edition also provides API access and private deployment options to meet compliance requirements in sensitive industries such as finance and healthcare. Subscription management utilizes a flexible upgrade strategy that allows users to temporarily purchase a single feature package (e.g. $3.99 for 24-hour unlimited search).

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