Botnow's intelligent marketing module integrates three major capabilities: customer profile analysis, personalized content generation and omni-channel reach. Its core technology lies in building dynamic customer journey mapping, intelligently predicting customer needs and triggering marketing actions through real-time behavioral data analysis.
The solution provides two levels of value output: at the effectiveness level, personalized marketing content generated based on natural language increases click-through rates by an average of 2.3 times; at the efficiency level, automated campaign management reduces the marketing team's manpower input by 601 TP3 T. A telecom operator adopts the solution, and the conversion rate of package renewals improves by 411 TP3 T compared with the traditional method.
The platform differentiation advantage is reflected in the seamless connection with the intelligent customer service system, when the marketing interaction generates customer inquiries, the conversation context will be automatically delivered to the customer service end, forming a marketing-service closed loop. This end-to-end customer experience management is the latest trend in digital marketing.
This answer comes from the articleBotnow: AI Intelligent Body Creation and Distribution Platform for Smart Marketing and Smart OfficeThe
