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AUM's Database Dialog feature enables self-service data analysis for non-technical staff.

2025-08-23 367
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AUM's Database Conversation breaks down the barriers to data analysis specialization by enabling business people to query corporate databases directly in natural language. This innovation realizes the concept of "Conversation as Analytics" and makes it easy for users with no SQL or programming background to gain data insights.

In principle, the system is configured by a technician to connect to the database, and then any authorized user can make analysis requests in everyday language. For example, if a marketer asks for "last month's new customer acquisition cost by promotional channels", AUM will automatically convert it into a database query and return structured results, or even generate visual charts. After a retailer used it, the analysis efficiency of the marketing team increased by 300%, and the speed of decision-making was significantly accelerated.

The core value of this feature is that it maintains the principle of localized processing of data security and greatly reduces the threshold of using data analysis. Department heads do not need to wait for IT support to grasp business dynamics in real time, truly realizing a data-driven agile operation model.

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