{"id":18964,"date":"2025-01-20T21:29:40","date_gmt":"2025-01-20T13:29:40","guid":{"rendered":"https:\/\/www.aisharenet.com\/?p=18964"},"modified":"2025-01-20T21:29:40","modified_gmt":"2025-01-20T13:29:40","slug":"liyongdamoxingjinbiao","status":"publish","type":"post","link":"https:\/\/www.kdjingpai.com\/pt\/liyongdamoxingjinbiao\/","title":{"rendered":"\u5229\u7528\u5927\u6a21\u578b\u8fdb\u884c\u5546\u4e1a\u6570\u636e\u5206\u6790\uff0c\u8981\u5b66\u7684\u4e0d\u662f\u63d0\u793a\u8bcd\uff0c\u800c\u662f\u8fd9\u4e9b&#8230;"},"content":{"rendered":"<p>\u5229\u7528\u5927\u6a21\u578b\u8fdb\u884c\u5546\u4e1a\u6570\u636e\u5206\u6790\uff0c\u65e0\u975e\u662f\u751f\u6210\u6587\u5b57\u3001SVG\u3001Python\uff0c\u5927\u5bb6\u9700\u8981\u7684\u53ef\u80fd\u5e76\u4e0d\u662f\u63d0\u793a\u8bcd\uff0c\u800c\u662f\u5b66\u4f1a\u8fd99\u4e2a\u6a21\u578b\uff01<\/p>\n<p>1.AARRR\u6a21\u578b\uff08\u6d77\u76d7\u6a21\u578b\uff09 2.RFM\u6a21\u578b 3.\u51b3\u7b56\u6811\u6a21\u578b 4.PEST\u5206\u6790\u6a21\u578b 5.\u805a\u7c7b\u5206\u6790\u6a21\u578b 6.\u903b\u8f91\u56de\u5f52\u6a21\u578b 7.\u65f6\u95f4\u5e8f\u5217\u5206\u6790\u6a21\u578b 8.5W2H\u6a21\u578b 9.\u5e15\u7d2f\u6258\u6a21\u578b\uff08\u4e8c\u516b\u539f\u5219\uff09<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18965\" title=\"\u5229\u7528\u5927\u6a21\u578b\u8fdb\u884c\u5546\u4e1a\u5206\u6790\uff0c\u8981\u5b66\u7684\u4e0d\u662f\u63d0\u793a\u8bcd\uff0c\u800c\u662f\u8fd9\u4e9b...-1\" src=\"https:\/\/www.kdjingpai.com\/wp-content\/uploads\/2025\/01\/10b158fb1f802bd.jpg\" alt=\"\u5229\u7528\u5927\u6a21\u578b\u8fdb\u884c\u5546\u4e1a\u5206\u6790\uff0c\u8981\u5b66\u7684\u4e0d\u662f\u63d0\u793a\u8bcd\uff0c\u800c\u662f\u8fd9\u4e9b...-1\" width=\"680\" height=\"429\" srcset=\"https:\/\/www.kdjingpai.com\/wp-content\/uploads\/2025\/01\/10b158fb1f802bd.jpg 680w, https:\/\/www.kdjingpai.com\/wp-content\/uploads\/2025\/01\/10b158fb1f802bd-300x189.jpg 300w, https:\/\/www.kdjingpai.com\/wp-content\/uploads\/2025\/01\/10b158fb1f802bd-18x12.jpg 18w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><strong>1.AARRR\u6a21\u578b\uff08\u6d77\u76d7\u6a21\u578b\uff09<\/strong><\/p>\n<p>AARRR\u6a21\u578b\u5c06\u7528\u6237\u589e\u957f\u5206\u4e3a\u4e94\u4e2a\u9636\u6bb5\uff1a\u83b7\u53d6\uff08Acquisition\uff09\u3001\u6fc0\u6d3b\uff08Activation\uff09\u3001\u7559\u5b58\uff08Retention\uff09\u3001\u6536\u76ca\uff08Revenue\uff09\u548c\u4f20\u64ad\uff08Referral\uff09<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18966\" title=\"\u5229\u7528\u5927\u6a21\u578b\u8fdb\u884c\u5546\u4e1a\u5206\u6790\uff0c\u8981\u5b66\u7684\u4e0d\u662f\u63d0\u793a\u8bcd\uff0c\u800c\u662f\u8fd9\u4e9b...-1\" src=\"https:\/\/www.kdjingpai.com\/wp-content\/uploads\/2025\/01\/a6000acd7eb83e9.jpg\" alt=\"\u5229\u7528\u5927\u6a21\u578b\u8fdb\u884c\u5546\u4e1a\u5206\u6790\uff0c\u8981\u5b66\u7684\u4e0d\u662f\u63d0\u793a\u8bcd\uff0c\u800c\u662f\u8fd9\u4e9b...-1\" width=\"649\" height=\"680\" srcset=\"https:\/\/www.kdjingpai.com\/wp-content\/uploads\/2025\/01\/a6000acd7eb83e9.jpg 649w, https:\/\/www.kdjingpai.com\/wp-content\/uploads\/2025\/01\/a6000acd7eb83e9-286x300.jpg 286w, https:\/\/www.kdjingpai.com\/wp-content\/uploads\/2025\/01\/a6000acd7eb83e9-11x12.jpg 11w\" sizes=\"auto, (max-width: 649px) 100vw, 649px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><strong>2.RFM\u6a21\u578b<\/strong><\/p>\n<p>\u57fa\u4e8e\u7528\u6237\u6700\u8fd1\u4e00\u6b21\u6d88\u8d39\uff08Recency\uff09\u3001\u6d88\u8d39\u9891\u7387\uff08Frequency\uff09\u548c\u6d88\u8d39\u91d1\u989d\uff08Monetary\uff09\u4e09\u4e2a\u7ef4\u5ea6\u8bc4\u4f30\u7528\u6237\u4ef7\u503c\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18967\" title=\"\u5229\u7528\u5927\u6a21\u578b\u8fdb\u884c\u5546\u4e1a\u5206\u6790\uff0c\u8981\u5b66\u7684\u4e0d\u662f\u63d0\u793a\u8bcd\uff0c\u800c\u662f\u8fd9\u4e9b...-1\" src=\"https:\/\/www.kdjingpai.com\/wp-content\/uploads\/2025\/01\/0d722280ef82066.jpg\" alt=\"\u5229\u7528\u5927\u6a21\u578b\u8fdb\u884c\u5546\u4e1a\u5206\u6790\uff0c\u8981\u5b66\u7684\u4e0d\u662f\u63d0\u793a\u8bcd\uff0c\u800c\u662f\u8fd9\u4e9b...-1\" width=\"626\" height=\"680\" srcset=\"https:\/\/www.kdjingpai.com\/wp-content\/uploads\/2025\/01\/0d722280ef82066.jpg 626w, https:\/\/www.kdjingpai.com\/wp-content\/uploads\/2025\/01\/0d722280ef82066-276x300.jpg 276w, https:\/\/www.kdjingpai.com\/wp-content\/uploads\/2025\/01\/0d722280ef82066-11x12.jpg 11w\" sizes=\"auto, (max-width: 626px) 100vw, 626px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><strong>3.\u51b3\u7b56\u6811\u6a21\u578b<\/strong><\/p>\n<p>\u4e00\u79cd\u6811\u5f62\u7ed3\u6784\u6a21\u578b\uff0c\u901a\u8fc7\u4e00\u7cfb\u5217\u89c4\u5219\u5bf9\u6570\u636e\u8fdb\u884c\u5206\u7c7b\u6216\u9884\u6d4b<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18968\" title=\"\u5229\u7528\u5927\u6a21\u578b\u8fdb\u884c\u5546\u4e1a\u5206\u6790\uff0c\u8981\u5b66\u7684\u4e0d\u662f\u63d0\u793a\u8bcd\uff0c\u800c\u662f\u8fd9\u4e9b...-1\" src=\"https:\/\/www.kdjingpai.com\/wp-content\/uploads\/2025\/01\/a3900583e1dd03a.jpg\" alt=\"\u5229\u7528\u5927\u6a21\u578b\u8fdb\u884c\u5546\u4e1a\u5206\u6790\uff0c\u8981\u5b66\u7684\u4e0d\u662f\u63d0\u793a\u8bcd\uff0c\u800c\u662f\u8fd9\u4e9b...-1\" width=\"620\" height=\"680\" srcset=\"https:\/\/www.kdjingpai.com\/wp-content\/uploads\/2025\/01\/a3900583e1dd03a.jpg 620w, https:\/\/www.kdjingpai.com\/wp-content\/uploads\/2025\/01\/a3900583e1dd03a-274x300.jpg 274w, https:\/\/www.kdjingpai.com\/wp-content\/uploads\/2025\/01\/a3900583e1dd03a-11x12.jpg 11w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><strong>4.PEST\u5206\u6790\u6a21\u578b<\/strong><\/p>\n<p>\u4ece\u653f\u6cbb\uff08Political\uff09\u3001\u7ecf\u6d4e\uff08Economic\uff09\u3001\u793e\u4f1a\uff08Social\uff09\u548c\u6280\u672f\uff08Technological\uff09\u56db\u4e2a\u65b9\u9762\u5206\u6790\u5916\u90e8\u5b8f\u89c2\u73af\u5883\u5bf9\u4f01\u4e1a\u7684\u5f71\u54cd<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18969\" title=\"\u5229\u7528\u5927\u6a21\u578b\u8fdb\u884c\u5546\u4e1a\u5206\u6790\uff0c\u8981\u5b66\u7684\u4e0d\u662f\u63d0\u793a\u8bcd\uff0c\u800c\u662f\u8fd9\u4e9b...-1\" src=\"https:\/\/www.kdjingpai.com\/wp-content\/uploads\/2025\/01\/401a9a65e72f43e.jpg\" alt=\"\u5229\u7528\u5927\u6a21\u578b\u8fdb\u884c\u5546\u4e1a\u5206\u6790\uff0c\u8981\u5b66\u7684\u4e0d\u662f\u63d0\u793a\u8bcd\uff0c\u800c\u662f\u8fd9\u4e9b...-1\" width=\"626\" height=\"680\" srcset=\"https:\/\/www.kdjingpai.com\/wp-content\/uploads\/2025\/01\/401a9a65e72f43e.jpg 626w, https:\/\/www.kdjingpai.com\/wp-content\/uploads\/2025\/01\/401a9a65e72f43e-276x300.jpg 276w, https:\/\/www.kdjingpai.com\/wp-content\/uploads\/2025\/01\/401a9a65e72f43e-11x12.jpg 11w\" sizes=\"auto, (max-width: 626px) 100vw, 626px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><strong>5.\u805a\u7c7b\u5206\u6790\u6a21\u578b<\/strong><\/p>\n<p>\u5c06\u76f8\u4f3c\u7684\u6570\u636e\u5bf9\u8c61\u805a\u96c6\u6210\u591a\u4e2a\u7c7b\u6216\u7c07\uff0c\u4f7f\u5f97\u540c\u4e00\u4e2a\u7c07\u5185\u7684\u5bf9\u8c61\u5c3d\u53ef\u80fd\u76f8\u4f3c\uff0c\u4e0d\u540c\u7c07\u95f4\u7684\u5bf9\u8c61\u5c3d\u53ef\u80fd\u4e0d\u540c<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18970\" title=\"\u5229\u7528\u5927\u6a21\u578b\u8fdb\u884c\u5546\u4e1a\u5206\u6790\uff0c\u8981\u5b66\u7684\u4e0d\u662f\u63d0\u793a\u8bcd\uff0c\u800c\u662f\u8fd9\u4e9b...-1\" src=\"https:\/\/www.kdjingpai.com\/wp-content\/uploads\/2025\/01\/d4a2b4960d4ec5f.jpg\" alt=\"\u5229\u7528\u5927\u6a21\u578b\u8fdb\u884c\u5546\u4e1a\u5206\u6790\uff0c\u8981\u5b66\u7684\u4e0d\u662f\u63d0\u793a\u8bcd\uff0c\u800c\u662f\u8fd9\u4e9b...-1\" width=\"680\" height=\"598\" srcset=\"https:\/\/www.kdjingpai.com\/wp-content\/uploads\/2025\/01\/d4a2b4960d4ec5f.jpg 680w, https:\/\/www.kdjingpai.com\/wp-content\/uploads\/2025\/01\/d4a2b4960d4ec5f-300x264.jpg 300w, https:\/\/www.kdjingpai.com\/wp-content\/uploads\/2025\/01\/d4a2b4960d4ec5f-14x12.jpg 14w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><strong>6.\u903b\u8f91\u56de\u5f52\u6a21\u578b<\/strong><\/p>\n<p>\u4e00\u79cd\u7edf\u8ba1\u5206\u6790\u65b9\u6cd5\uff0c\u7528\u4e8e\u7814\u7a76\u67d0\u4e2a\u6216\u591a\u4e2a\u81ea\u53d8\u91cf\u4e0e\u4e00\u4e2a\u56e0\u53d8\u91cf\u4e4b\u95f4\u7684\u5173\u7cfb\uff0c\u5e76\u9884\u6d4b\u56e0\u53d8\u91cf\u7684\u503c<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18971\" title=\"\u5229\u7528\u5927\u6a21\u578b\u8fdb\u884c\u5546\u4e1a\u5206\u6790\uff0c\u8981\u5b66\u7684\u4e0d\u662f\u63d0\u793a\u8bcd\uff0c\u800c\u662f\u8fd9\u4e9b...-1\" src=\"https:\/\/www.kdjingpai.com\/wp-content\/uploads\/2025\/01\/19ca5b2f7009782.jpg\" alt=\"\u5229\u7528\u5927\u6a21\u578b\u8fdb\u884c\u5546\u4e1a\u5206\u6790\uff0c\u8981\u5b66\u7684\u4e0d\u662f\u63d0\u793a\u8bcd\uff0c\u800c\u662f\u8fd9\u4e9b...-1\" width=\"680\" height=\"590\" srcset=\"https:\/\/www.kdjingpai.com\/wp-content\/uploads\/2025\/01\/19ca5b2f7009782.jpg 680w, https:\/\/www.kdjingpai.com\/wp-content\/uploads\/2025\/01\/19ca5b2f7009782-300x260.jpg 300w, https:\/\/www.kdjingpai.com\/wp-content\/uploads\/2025\/01\/19ca5b2f7009782-14x12.jpg 14w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><strong>7.\u65f6\u95f4\u5e8f\u5217\u5206\u6790\u6a21\u578b<\/strong><\/p>\n<p>\u57fa\u4e8e\u65f6\u95f4\u5e8f\u5217\u6570\u636e\uff08\u6309\u65f6\u95f4\u987a\u5e8f\u6392\u5217\u7684\u6570\u636e\uff09\u5206\u6790\u6570\u636e\u7684\u8d8b\u52bf\u3001\u5468\u671f\u6027\u548c\u5b63\u8282\u6027\u7279\u5f81<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18972\" title=\"\u5229\u7528\u5927\u6a21\u578b\u8fdb\u884c\u5546\u4e1a\u5206\u6790\uff0c\u8981\u5b66\u7684\u4e0d\u662f\u63d0\u793a\u8bcd\uff0c\u800c\u662f\u8fd9\u4e9b...-1\" src=\"https:\/\/www.kdjingpai.com\/wp-content\/uploads\/2025\/01\/7b4481e6a798186.jpg\" alt=\"\u5229\u7528\u5927\u6a21\u578b\u8fdb\u884c\u5546\u4e1a\u5206\u6790\uff0c\u8981\u5b66\u7684\u4e0d\u662f\u63d0\u793a\u8bcd\uff0c\u800c\u662f\u8fd9\u4e9b...-1\" width=\"680\" height=\"568\" srcset=\"https:\/\/www.kdjingpai.com\/wp-content\/uploads\/2025\/01\/7b4481e6a798186.jpg 680w, https:\/\/www.kdjingpai.com\/wp-content\/uploads\/2025\/01\/7b4481e6a798186-300x251.jpg 300w, https:\/\/www.kdjingpai.com\/wp-content\/uploads\/2025\/01\/7b4481e6a798186-14x12.jpg 14w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><strong>8.5W2H\u6a21\u578b<\/strong><\/p>\n<p>\u5305\u62ec\u4e03\u4e2a\u95ee\u9898\uff1aWhat\uff08\u4f55\u4e8b\uff09\u3001Why\uff08\u4e3a\u4f55\uff09\u3001Who\uff08\u4f55\u4eba\uff09\u3001When\uff08\u4f55\u65f6\uff09\u3001Where\uff08\u4f55\u5730\uff09\u3001How\uff08\u5982\u4f55\uff09\u3001How much\uff08\u591a\u5c11\uff09\uff0c\u7528\u4e8e\u5168\u9762\u5206\u6790\u95ee\u9898<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18973\" title=\"\u5229\u7528\u5927\u6a21\u578b\u8fdb\u884c\u5546\u4e1a\u6570\u636e\u5206\u6790\uff0c\u8981\u5b66\u7684\u4e0d\u662f\u63d0\u793a\u8bcd\uff0c\u800c\u662f\u8fd9\u4e9b...-1\" src=\"https:\/\/www.kdjingpai.com\/wp-content\/uploads\/2025\/01\/551a75555b11198.jpg\" alt=\"\u5229\u7528\u5927\u6a21\u578b\u8fdb\u884c\u5546\u4e1a\u6570\u636e\u5206\u6790\uff0c\u8981\u5b66\u7684\u4e0d\u662f\u63d0\u793a\u8bcd\uff0c\u800c\u662f\u8fd9\u4e9b...-1\" width=\"680\" height=\"614\" srcset=\"https:\/\/www.kdjingpai.com\/wp-content\/uploads\/2025\/01\/551a75555b11198.jpg 680w, https:\/\/www.kdjingpai.com\/wp-content\/uploads\/2025\/01\/551a75555b11198-300x271.jpg 300w, https:\/\/www.kdjingpai.com\/wp-content\/uploads\/2025\/01\/551a75555b11198-13x12.jpg 13w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><strong>9.\u5e15\u7d2f\u6258\u6a21\u578b\uff08\u4e8c\u516b\u539f\u5219\uff09<\/strong><\/p>\n<p>\u4e5f\u79f0\u4e3a80\/20\u6cd5\u5219\uff0c\u6307\u51fa\u5927\u7ea620%\u7684\u539f\u56e0\u901a\u5e38\u5bfc\u81f480%\u7684\u7ed3\u679c\u53d1\u751f<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18974\" title=\"\u5229\u7528\u5927\u6a21\u578b\u8fdb\u884c\u5546\u4e1a\u6570\u636e\u5206\u6790\uff0c\u8981\u5b66\u7684\u4e0d\u662f\u63d0\u793a\u8bcd\uff0c\u800c\u662f\u8fd9\u4e9b...-1\" src=\"https:\/\/www.kdjingpai.com\/wp-content\/uploads\/2025\/01\/4833d6a0f6ee3e8.jpg\" alt=\"\u5229\u7528\u5927\u6a21\u578b\u8fdb\u884c\u5546\u4e1a\u6570\u636e\u5206\u6790\uff0c\u8981\u5b66\u7684\u4e0d\u662f\u63d0\u793a\u8bcd\uff0c\u800c\u662f\u8fd9\u4e9b...-1\" width=\"680\" height=\"535\" srcset=\"https:\/\/www.kdjingpai.com\/wp-content\/uploads\/2025\/01\/4833d6a0f6ee3e8.jpg 680w, 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